Sunday, December 19, 2010

David Guetta feat. Rihanna - "Who's That Chick?" (Music Video Review)

Amidst Hot 100 chart-topping success with the first two singles off the recent release Loud, “Only Girl (In The World)” and “What’s My Name?” the newly crimson-haired Rihanna has managed to collaborate with David Guetta and a Doritos ad campaign for another dance jam currently rising up the Billboard Hot Dance Club Play chart (it's currently at number 28), somewhat anti-feministically entitled "Who's That Chick?" The track is featured on Guetta’s One More Love, as one the new tracks on the recent re-release of the French DJ's One Love (which featured such gems as “When Love Takes Over” featuring Kelly Rowland, "Sexy Bitch" featuring Akon, the title track with Estelle, etc.). 

Good girl...

The singer also rented her newly personality-infused self for two music videos, similar to one another but with some key gimmicky difference. The so-called “Day” version, "The Beginning," features Rihanna smiling in dancing with a neon color scheme in the sunlight, surrounded by pastel-clad backup dancers and, inexplicably, lots of flies. The “Night” version has a more vamped up Rihanna with a more "sinister-sexy" look as she dances and smiles (and, still, flies).

...gone bad
The alternate versions of the music video share the same general playfulness, the lighter version showing off the new Loud Rihanna that was first seen in her "Only Girl (In The World)" video, and the dark version giving off some Rated R and“Disturbia” nostalgia. The vibrance in the psychedelic neon color scheme of the “The Beginning” (and her million dollar smile) really shows us the personality (I know, I'm as shocked as you are) that’s really starting to come through in her music. Though the videos were released separately, seeing them side by side (as you can below) is a great visual experience (especially if you’re up late eating Doritos... apparently).

By Vertigo Shtick contributor Matt Burstyn
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