|Have you thought about your butt?|
First off, I like the music. All three singles are collaborations with Greg Kurstin (whose work can vacillate Dr. Luke-like between sublime and cynical pandering, depending on his mood and partner) and they work well together, with tight, light productions that seem inevitable but not derivative. Allen doesn't break a sweat in her vocals, regardless of text, which works quite well for Selena Gomez (and which, of course, Allen herself has used to vicious effect on songs like "Smile" and "No Fair"), and as with Gomez I sometimes like a "can't be bothered" coolness in my pop singers. AutoTune effects that vexed me at first on "Hard Out Here" appear to be a stylistic device they're playing with more generally; the retro video game theme of the "L8 CMMR" lyric video seems to extend into the music itself. While it's not the newest of ideas, an entire album of that sound with Lily's wit and coolly relaxed post-baby attitude could make for a nice, clean, interesting pop statement from an unlikely source.
Most of all, I love the statement of the album title. Comparing yourself to Kanye West comparing himself to Jesus is baller ("It's a confident title choice," she said, accurately); doing it using the female gender pronoun is even better. It's about time feminism went postmodern, and I imagine I'll really get to dust off all that literary/film/critical theory I got those degrees for talking about this project, which already excites me. And if Allen's new album is to be a flagship for the salable, smooth-edged mainstream feminism we last saw in the late 90s (and Jezebel's already fretting over), at least Sheezus is a damn good title to bring it in with.