Monday, October 17, 2011

Underrated Women of Pop 2011: Neon Hitch (21)

21. Neon Hitch

When your parents name you "Neon Hitch" I suppose you're obligated to do something cool with your life, and if you're creative and intelligent and can sing and enjoy getting a little weird, so much the better. The British singer-songwriter has a lot going for her: kickass name, red hair, and the support and partnership of producer Benny Blanco, the Max Martin disciple behind many of Ke$ha and Britney Spears' recent hits. (Hitch co-wrote and sang backup vocals on Ke$ha's "Blah Blah Blah.")

The only thing the singles Hitch has released since beginning her partnership with Blanco have in common is that they're all quite good pop; beyond that, "Get Over U," "Silly Girl," and "Bad Dog" could hardly be more different. Even Hitch's vocals sound different on each track to fit the context, which generally has a degree of outrageousness without going fully overboard ("Bad Dog" comes close). "Silly Girl" is especially ostentatious in its cleverness, which is fine because it's legitimately impressive, from the stuttering beat to the showy-Dada lyrics to Hitch's surprisingly effective vocal blend of hyper-cutesy and badass.

Recently, Neon Hitch's cover of Kreayshaun's "Gucci Gucci" earned notice and praise from a wide variety of music journalists and bloggers (I personally prefer the original, but I'm already sold on Neon Hitch so no harm done). Hopefully this helps the momentum on Hitch's solo debut album Beg, Borrow and Steal, which is now a year and a half in the making and yet to see a release date.

Neon Hitch - "Silly Girl"


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